Vesselina
Apostolova
Marketing and Content Manager at WomenTech Network
"WomenTech Session: Employer Branding Strategies To Attract and Retain Diverse Talent"
"WomenTech Session: Employer Branding Strategies To Attract and Retain Diverse Talent"
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Session: WomenTech Session: Employer Branding Strategies To Attract and Retain Diverse Talent
Learn what goals to set for your company when you start to strategize what your employer brand should be. We’ll go over the steps of creating an Employer Value Proposition, telling your story with traditional storytelling techniques, marketing your brand, and measuring the success of your efforts. We will look at these steps through the prism of achieving your diversity goals as well.The talk will be presented by Adriana Rangelova, Head of Community Relations & Partnerships at WomenTech Network, and Vesselina Apostolova, Marketing and Content Manager at WomenTech Network.
Bio
Marketing professional with 5+ years of experience in marketing for HR software products, as well as in traditional advertising, digital creative and content creation. Vesselina has a passion for telling brands' stories and has been recognized by creative festivals and media for her work.She has a double bachelor's degree in Journalism and Mass Communications along with Political Science and International Relations. Vesselina also holds a master's degree in Communications Design.